Exterior Sign Options

Posted by National Signs Marketing on Nov 8, 2018 4:32:00 PM

Go Big or Go Home

You've heard that one before and, when it comes to promoting your business, it's a good motto to live by. You need to go big in letting potential clients know who, where and what you are, or they very well might end up going home. But in this metaphor, "big" doesn't always refer to the size of the sign; it means choosing the right kind of sign for your business — the one that will most effectively reach your target audience. At National Signs, we not only set the standard for sign construction and installation, we also love to use our expertise to help our clients choose the right kind of sign to maximize the impact of their message. Let's take a look at the different types of exterior signs available, find out how they are different, and determine which are best for different situations.

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Topics: Commercial Signs

Why Your Sign Project Needs Project Management

Posted by National Signs Marketing on Nov 1, 2018 3:19:00 PM

Signage isn’t just about visibility and being found. It also serves a number of other important purposes, including introducing consumers to your brand, communicating your brand identity, and supporting the comprehensive consumer experience — all toward helping your organization achieve its goals. The takeaway? A sign isn’t just a sign; it’s also a strategy requiring more depth of understanding. Also, in many cases, it's a construction project like no other you've been through. Enter National Signs’ project-management approach. Here’s a closer look at why National Signs is the perfect partner for your sign project.

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Topics: Project Management

The Strangest Commercial Signs in Houston

Posted by National Signs Marketing on Sep 27, 2018 11:22:00 AM

Strange isn’t always a bad thing. When your business offers an unusual product, prides itself on a sense of humor, or heavily markets its eccentricity, a strange, custom commercial LED sign can be a valuable marketing tool.

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Topics: Commercial Signs

5 Ways To Stand Out In A Cluttered Shared Commercial Sign

Posted by National Signs Marketing on Jul 13, 2018 2:45:00 PM

When you share a commercial sign, it’s easy to fade into the background. But a shared commercial sign is also a great way to access prime sign real estate when you can’t otherwise afford it. With the right marketing strategy, your shared sign can be highly effective. Here are five ways to stand out when you’re sharing a commercial sign.

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Topics: Commercial Signs

How To Pick The Right Size For Your Custom LED Sign

Posted by National Signs Marketing on Jun 11, 2018 2:51:00 PM

The right custom LED sign can draw in new business, raise the profile of your company, and complement your branding efforts. A recent FedEx office survey found that 76% of consumers had visited a business they had never heard of before based on the sign alone. So your sign is a powerful investment in the financial future of your business. But you can’t just go with the Field of Dreams mentality of “if you build it, they will come.” There is an art and science to sign building -- and a LOT of factors that come into play. The size, color, format, and building placement all play a part on the impact of your sign.

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Topics: LED Sign

You're Losing Customers Without Proper LED Sign Lighting

Posted by National Signs Marketing on May 22, 2018 1:27:00 PM

LED sign lighting can help your business stand out with an attractive sign that’s easy to read from the road. It’s more than just a luxury that can draw in new customers. It’s a must for any business that’s serious about competing to gain new customers and continuing to attract the attention of current customers. Without proper LED sign lighting, you’re losing customers. Here’s what you need to know.

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Topics: LED Sign

15 Restaurant Signs Houstonians Know And Love

Posted by National Signs Marketing on May 14, 2018 2:57:00 PM

A FEW OF OUR FAVORITE HOUSTON SIGNS

A creative sign helps your business stand out. So take a look at these 15 creative Houston restaurant signs (some are ours and others we just appreciate). Next, call National Signs to design a sign that takes your business to the next level of success.
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Topics: Restaurant Signs

Commercial Sign Maintenance Basics: Keep Your Sign Looking Like New

Posted by National Signs Marketing on Apr 24, 2018 2:59:00 PM

Your new sign is an investment that has the potential to pay significant dividends. A FedEx Office survey found that 76% of customers have entered a business they’ve never heard of based solely on its sign. Yet a dilapidated or damaged sign can be worse than no sign at all.

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Topics: Sign Maintenance, Commercial Signs

The Secret To Finding The Best Colors For Your Commercial Sign

Posted by National Signs Marketing on Apr 17, 2018 3:01:00 PM

What’s your favorite color? As children, it’s one of the first questions many of us learn to answer. People assign deep emotional significance to colors and may react very strongly to colors they dislike. That’s why it’s so important to choose the colors of your commercial sign wisely. The best colors for commercial signs attract customers and are consistent with your brand. The wrong color can be unattractive, obnoxious, and even alienating.

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Topics: Commercial Signs, Sign Design

Houston's Village Plumbing & Air Installs A New LED Sign

Posted by National Signs Marketing on Apr 10, 2018 3:04:00 PM

Houston’s Village Plumbing & Air recently unveiled its new National Signs LED sign. The family-owned business, founded in 1946, previously had a decades-old sign. Thanks to an influx of business in the wake of Hurricane Harvey, it was time for a newly updated sign.

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Topics: Commercial Signs