7 of the Most Important Things You Need to Start a Business

Posted by National Signs Marketing on Dec 18, 2018 3:00:00 PM

In the United States, there are about 28 million small businesses, and that makes up more than 99 percent of businesses nationwide, according to the Small Business Administration. If you have a business plan in mind and want to start your own small business, there are a lot of steps in the process for sure. However, there are seven most important things you really need to start a business. 

Read More

Topics: Commercial Signs

The Power and Importance of Outdoor Signs

Posted by National Signs Marketing on Dec 13, 2018 4:43:00 PM

Having the right outdoor signage does more than let passing motorists know where to pull into your parking lot. A good outdoor sign can communicate brand, inform and engage potential customers to a point where they can’t resist stopping, putting off wherever they’re going and seeing what your bricks-and-mortar store has to offer. Here’s everything an outdoor sign can do for your business and why it’s so important.

Read More

Topics: Commercial Signs

Exterior Sign Options

Posted by National Signs Marketing on Nov 8, 2018 4:32:00 PM

Go Big or Go Home

You've heard that one before and, when it comes to promoting your business, it's a good motto to live by. You need to go big in letting potential clients know who, where and what you are, or they very well might end up going home. But in this metaphor, "big" doesn't always refer to the size of the sign; it means choosing the right kind of sign for your business — the one that will most effectively reach your target audience. At National Signs, we not only set the standard for sign construction and installation, we also love to use our expertise to help our clients choose the right kind of sign to maximize the impact of their message. Let's take a look at the different types of exterior signs available, find out how they are different, and determine which are best for different situations.

Read More

Topics: Commercial Signs

The Strangest Commercial Signs in Houston

Posted by National Signs Marketing on Sep 27, 2018 11:22:00 AM

Strange isn’t always a bad thing. When your business offers an unusual product, prides itself on a sense of humor, or heavily markets its eccentricity, a strange, custom commercial LED sign can be a valuable marketing tool.

Read More

Topics: Commercial Signs

5 Ways To Stand Out In A Cluttered Shared Commercial Sign

Posted by National Signs Marketing on Jul 13, 2018 2:45:00 PM

When you share a commercial sign, it’s easy to fade into the background. But a shared commercial sign is also a great way to access prime sign real estate when you can’t otherwise afford it. With the right marketing strategy, your shared sign can be highly effective. Here are five ways to stand out when you’re sharing a commercial sign.

Read More

Topics: Commercial Signs

Commercial Sign Maintenance Basics: Keep Your Sign Looking Like New

Posted by National Signs Marketing on Apr 24, 2018 2:59:00 PM

Your new sign is an investment that has the potential to pay significant dividends. A FedEx Office survey found that 76% of customers have entered a business they’ve never heard of based solely on its sign. Yet a dilapidated or damaged sign can be worse than no sign at all.

Read More

Topics: Sign Maintenance, Commercial Signs

The Secret To Finding The Best Colors For Your Commercial Sign

Posted by National Signs Marketing on Apr 17, 2018 3:01:00 PM

What’s your favorite color? As children, it’s one of the first questions many of us learn to answer. People assign deep emotional significance to colors and may react very strongly to colors they dislike. That’s why it’s so important to choose the colors of your commercial sign wisely. The best colors for commercial signs attract customers and are consistent with your brand. The wrong color can be unattractive, obnoxious, and even alienating.

Read More

Topics: Commercial Signs, Sign Design

Houston's Village Plumbing & Air Installs A New LED Sign

Posted by National Signs Marketing on Apr 10, 2018 3:04:00 PM

Houston’s Village Plumbing & Air recently unveiled its new National Signs LED sign. The family-owned business, founded in 1946, previously had a decades-old sign. Thanks to an influx of business in the wake of Hurricane Harvey, it was time for a newly updated sign.

Read More

Topics: Commercial Signs

The Pros and Cons of Choosing Energy-Efficient Signs

Posted by National Signs Marketing on Dec 19, 2017 7:57:00 AM

Energy efficiency is more than just a buzzword. It can save your business money and appeal to energy-conscious consumers. By investing in energy-efficient signs, you invest in a brighter future by minimizing your carbon footprint and reducing greenhouse gas emissions from power plants. LED signs offer attractive and energy-efficient signage that can help your business stand out. But how do you know if energy-efficient signs are right for you? Here’s how to decide.

Read More

Topics: Commercial Signs

The Guide to Getting a Houston Sign Permit

Posted by National Signs Marketing on Dec 13, 2017 7:14:00 PM

Almost all signs visible from a public street must have a permit from the City of Houston Sign Administration. And all permitting must be done by a registered sign company licensed by the City of Houston.

Read More

Topics: Commercial Signs