What’s your favorite color? As children, it’s one of the first questions many of us learn to answer. People assign deep emotional significance to colors and may react very strongly to colors they dislike. That’s why it’s so important to choose the colors of your commercial sign wisely. The best colors for commercial signs attract customers and are consistent with your brand. The wrong color can be unattractive, obnoxious, and even alienating.
Your brand is what distinguishes you as a company. It sets you apart from your competitors and tells your company story to your audience. Therefore, everything you do to establish your brand should reflect your company personality, mission, and goals, as well as your industry. It should speak to your audience and encourage them to come and see what you’re all about.
Topics: Sign Design